Here we have a South Florida bank that is looking to expand north to cities like: Fort Lauderdale, Boca Raton, and Orlando.
They have internally embraced the campaign slogan:
The Power of Ocean. This slogan was intended to accompany their 40th year celebration than phase out.
THE CHALLENGE:How do we evolve the brand?
GOAL: Move the term: "The Power of Ocean" to commonly used verbiage but not necessarily a headline.
In response to the collapse of Silicon Valley Bank. Ocean Bank wanted to publicize a campaign with strength messaging. Here are a few proposals.
Ocean Bank Internal Communications include:
benefits booklets, internships and employee program
(formerly known as "Take Your Child to Work Day.")