HUSTLE
EXPIRED
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Here we have a South Florida bank that is looking to expand north to cities like: Fort Lauderdale, Boca Raton, and Orlando.

This slogan was intended to accompany their 40th year celebration than phase out.

THE CHALLENGE:

Move the term: "The Power of Ocean" to commonly used verbiage but not necessarily a headline.

In response to the collapse of Silicon Valley Bank. Ocean Bank wanted to publicize a campaign with strength messaging. Here are a few proposals.

Ocean Bank Internal Communications include:

benefits booklets, internships and employee program

(formerly known as "Take Your Child to Work Day.")